In late 2014, we noticed there was an unexplored territory in between running and music, and more specifically a lack of music-focused experiences for the millions of people who run to the beat. Together with long-time Animal partner adidas, we approached the folks over at Spotify. Apart from our realizations, they had identified that 70% of people running regularly were running with headphones, listening to music or podcasts while making their effort towards a healthier lifestyle. Without a doubt, there is a strong connection between music and moving – they belong together.
At the same time, every runner knows the amazing feeling of when the perfect song comes on at just the right moment. When the music seems to flawlessly match your pace, giving you an extra boost with every stride. But what if we could remove the element of chance and create this effect with every song and every run? We asked ourselves:
What if instead of listening to music, the music would listen to you?
And so the idea behind adidas go was born.
As most other running apps focus on collecting data such as kilometers, calories and speed, with adidas go we saw the chance of creating a fundamentally different, more emotionally driven experience for the millions of people that run with music.