Volvo’s own insurance company Volvia wanted a new brand concept that would speak to the owners of both new and used Volvo cars. So we created “Hela vägen” (“All the way”), a campaign about an insurance company who cares, well…watch the 12 short films videos we made.
So how could we communicate “Hela vägen” in a landscape ruled by short format – without having to cut down the creative idea? By drawing on an already proved format – the home-video format – each movie were produced with inspiration from real stories to feel as authentic as possible. All the way from the early 90’s Panasonic Super-VHS to today’s iPhone 7.
Instead of having to do cut-downs, we divided the concept into 12 movies of 6-15 seconds from the start. Together, the movies complemented each other in telling the story about Volvia in a way that people wanted to listen to.
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