Where there is football

Volvo and the Swedish Football Association have been partners for over 10 years. So, how do we bring new life into this partnership and further reinforce that Volvo is not only a Swedish football supporter, but also a big part of the sport in general?

With a concept called: Where there is football, there is Volvo.

The concept shows how integrated Volvo is in the lives of Swedish football families. And, by highlighting relevant product features and services, we also show how Volvo’s cars simplify and enhance their day-to-day lives.

For the campaign assets, we highlight relevant functions such as Google Assistant, Lane Keeping Aid and Cross Traffic Alert to further reinforce the connection between brand, sport and lifestyle.