Made in China

A story about heritage, craft and pride

“Made in China” has long been associated with poor quality and unethical production. But in recent years that has shifted. Instead, young Chinese consumers embrace their heritage, roots and home market.

We wanted to tap into this newfound sense of pride and use it to tell the story of Chinese cashmere brand Erdos 1980.


Art Direction


Tone of Voice

Creative Direction

Creative Concept

Next Case


Draw us like French girls

Tell us your dirtiest secret, give us an elevator pitch or simply say hi and send it to our slack channel #napkins.

Oh my! Such art!
Much Da Vinci. Thanks.