Made in China
A story about heritage, craft and pride
“Made in China” has long been associated with poor quality and unethical production. But in recent years that has shifted. Instead, young Chinese consumers embrace their heritage, roots and home market.
We wanted to tap into this newfound sense of pride and use it to tell the story of Chinese cashmere brand Erdos 1980.
Creative
Art Direction
Copywriting
Tone of Voice
Creative Direction
Creative Concept
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