In the aftermath of Covid, many companies are changing their office setup to free seating and a “first come, first served” model. And, studies show that employees experience stress and fear when someone else beats them to their favorite desk.
Evoko, a company that works with innovative office solutions, wanted to highlight this problem and promote a new solution: the new Kleeo desk manager. A smart desk-booking system that helps office workers find and book their favorite spots.
To highlight the problem of free seating at the office, we turned to YouTube, where the most famous YouTubers are known for streaming from the same spot every day.
We recreated not one, but three studios and used the clips as targeted pre-roll ads before the YouTubers’ videos – to get to their desk before them.
Gold in Cresta Awards
Silver in Cresta Awards
Shortlist in Cresta Awards
Tell us your dirtiest secret, give us an elevator pitch or simply say hi and send it to our slack channel #napkins.