The Desk Snatch Pre-Rolls

We ”stole” famous YouTubers’ desks to show how much it sucks when someone beats you to your favorite seat.

In the aftermath of Covid, many companies are changing their office setup to free seating and a “first come, first served” model. And, studies show that employees experience stress and fear when someone else beats them to their favorite desk.

Evoko, a company that works with innovative office solutions, wanted to highlight this problem and promote a new solution: the new Kleeo desk manager. A smart desk-booking system that helps office workers find and book their favorite spots.

To highlight the problem of free seating at the office, we turned to YouTube, where the most famous YouTubers are known for streaming from the same spot every day.

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We recreated not one, but three studios and used the clips as targeted pre-roll ads before the YouTubers’ videos – to get to their desk before them.

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500000+

views

90%

watch through rate

11000+

upvotes on Reddit

100+

comments on Reddit

Creative

Copywriting

Art Direction

Creative Concept

Creative Direction

Recognition

Gold in Cresta Awards

Silver in Cresta Awards

Shortlist in Cresta Awards

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Oh my! Such art!
Much Da Vinci. Thanks.