Festis wanted to find a way to get in touch with a younger crowd. But how do you get 15 to 25 year olds who have seen it all to care about a soft drink?
After an in-depth undercover investigation, we found out two things: young people love to party. And spend way too much time on their phones.
So we took the best of both worlds and created The Festis app. A totally fresh app that turns any smartphone into a party lazer machine. Check out the amazingly fresh promo video:
Actually, it turns out they do like one more thing – GIFs! So we created a whole new social media strategy comprised of nothing but GIFs so fresh even Gustav Vasa couldn't resist.