Number 10

As one of the main partners of Swedish football, Volvo Cars wanted to take the ball even further.

In a collaboration with Volvo Cars, Zlatan Ibrahimović and the Swedish Football Association, we created Number 10 – a 1 000 000 SEK scholarship with the aim to celebrate and encourage the people taking Swedish Football into the future. The people who doesn't say no. People who doesn’t point out faults and shortcomings. People who make the impossible possible, on or off the pitch.

The first Number 10 was presented at Fotbollsgalan 2017 with personal greetings from it’s protector, Zlatan himself.

To raise awareness about the initiative, we let Zlatan explain it in his own words. In this exclusive interview with Jan Gradvall, he tells his story about Number 10 and the importance of more role models in his field. People who, in their own way, give their heart to take Swedish football into the future. 


The very first Number 10 scholarship was awarded to the organisation Locker Room Talk. In the locker rooms, these four young guys meet the next generation of football players and teach them about diversity, respect and equality. From the clubs and out into society, they are shaping a more positive culture and future for Swedish football. 


Want to get nitty gritty on this one? Let Henrik walk you through it: +46 (0) 70 755 47 82 or


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