Spotify has since its launch transformed the way we listen to music. But it has also gone to reshape the way artists communicate with their audiences. As part of our ongoing partnership, we are constantly developing new and engaging ways to bridge that gap. From managing the Nordic market’s communities on social media to creating nation-wide campaigns spanning across all the bazillion different music genres out there, we are proud to work and grow alongside them every day.
If there is one thing that separates Spotify from their competitors, it’s the playlists. The feature let’s millions of user curate and share their favorite music. And with over 2 billion of them created, there are bound to be some crazy ones out there. In this digital and outdoor campaign, we shed some light on some of them to show Sweden’s non-users all the fun they’re missing out on.
With thousands of songs added to the platform every day and with the constantly evolving social media landscape, we approach our work with a fast-paced editorial mindset. Our social media team keeps a tight pulse on what type of content the community are looking for, ruthlessly evaluating and analyzing the performance of our posts to give body and soul to the Spotify product.
Content is king, but content can’t talk back. When someone wants to know about the latest drops or just straight up cancel their subscriptions, our community managers swoop in to save the day.
Our different themes and posts always look to extend the music culture and bring fans closer to the artists they love. It could range from inviting top streamers to rare and intimate sessions with their favorite band or just keeping the conversation going within the community.
The “Wrapped” campaign has now become an annual end-of-year staple in which we take a close look at the wealth of user data to unearth weird or surprising listener habits and using them to comment on broader cultural trends. This year’s campaign ran in Denmark and was featured in both social, digital and out of home.
Research & Insights
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