Meet the athletes who never gave up

Reebok’s core message is Be More Human. It’s all about being the best version of you –physically, mentally and socially. As an extension to the global brand film, we created two short films with a Nordic approach, highlighting athletes Karl Dyall and Madeleine Vall.

For Karl Dyall, dancing on stage was everything. It became his identity. His career. And ultimately, his greatest downfall. One day, he woke up and could no longer move. His extreme training had lead to a ruptured back. Karl was ready to give up. But he didn't. On his road to recovery, he discovered CrossFit. Against all odds, he made a full recovery and even climbed to the top ranks of CrossFit athletes.

Madeleine Vall, one of the world’s best Muay Thai fighters, was at the top of her career when she was forced to make a hard decision. The doctors had discovered several injuries which made staying in the ring very risky. She decided it was time to leave. But how do you quit the thing you love most? And how do you keep on fighting? This is her story.


Want to get nitty gritty on this one? Let Henrik walk you through it: +46 (0) 70 755 47 82 or


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