In early 2015, Reebok re-launched an updated version of their iconic Pump technology with the all new ZPump Fusion. As part of the launch, we wanted to find a way to translate the Pump concept digitally. So we created #PumpMyPost - the hashtag that pumps your posts full of love.
Much like the ZPump Fusion guarantees a perfect fit for every foot, the Pump hashtag guarantees likes for all your fitness pics. Together with a handpicked team of fitness friends, aka The Pump Squad, we made sure that every post with the hashtag received as much love as humanly possible.
And these weren’t just any old likes. They were high quality, celebrity-infused super likes from renowned athletes like UFC fighter Nico Musoke, CrossFit star Kristin Holte and Obstacle Race-guru Konstantin Avramidis.