Take Care

An essential twelve-part series on how to repair, remake and refresh your clothes to make them last longer.

Coffee stains? Dirty sneakers? Wrinkled shirt?

Then you’ve come to the right place! As part of the re-launch of the H&M sustainability concept Take Care, we created twelve short films with everything you and your clothes need to know if disaster strikes. The idea was to steer away from the mundane tutorial and combine engaging storytelling and smashing visuals with helpful instructions, still with a “how-to” approach.


Art Direction


Tone of Voice

Creative Direction

Creative Concept

Next Case

My space. Myself.

Draw us like French girls

Tell us your dirtiest secret, give us an elevator pitch or simply say hi and send it to our slack channel #napkins.

Oh my! Such art!
Much Da Vinci. Thanks.