Global research shows that people find it increasingly difficult to prioritise their free time. To focus on what truly fulfils them. Things get in the way. Life happens. Ring a bell?
But by pushing the pause button and allowing ourselves to take a step back, we can gain tremendous insight and appreciation for the in-between moments of life. No one put it better than zen philosopher Alan Watts in his legendary speech from 1959 - Live Fully Now.
The New Volvo V90 Cross Country – The Get Away Car is the manifestation of freedom. A way to escape it all, even if just for a moment. And there is no better moment to do so than now. This campaign is a celebration of those who have dared to reclaim their own time and space to live life to the fullest. These are their stories.