The Unbreakable Contract

A promise for the future created out of the past

For more than 160 years Sandvik Materials Technology has been famous for their high-quality steel and special alloys. So how do we reassure the industry and employees that the quality and core values of the company will remain the same when the brand changes to ‘Alleima’? With an unbreakable promise for the future created out of their past.

It’s easy to claim that something is unbreakable, another thing is to prove it. In short films adapted for social media we exposed the contract to fire, water and extreme cold to demonstrate both the quality of the steel and the unbreakable promises.



Art Direction

Tone of Voice

Creative Direction

Creative Concept


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The Music Mismatch

Draw us like French girls

Tell us your dirtiest secret, give us an elevator pitch or simply say hi and send it to our slack channel #napkins.

Oh my! Such art!
Much Da Vinci. Thanks.