Going old school with the Sony Ericsson Experia X10

To launch the Sony Ericsson Xperia X10 smartphone, telecom operator 3 tasked Animal for the digital and social roll out. We were challenged to communicate the Xperia X10’s main USPs:

- Face recognition – the Xperia can automatically recognize up to five different faces in one picture.  
- The 8.1 megapixel camera with 16x digital zoom.

The solution became an online game called Facehunter. Players were challenged to remember up to five faces and snap photos of them with a virtual Sony Ericsson Xperia X10. To elicit some nostalgic feelings and flashbacks for our target group, we designed the game using true 16-bit pixel graphics along with catchy old school tunes.

 

Results


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500.000+ games played
78.000+ unique players
80.000+ campaign visitors
4.000+ hours played

 

Want to get nitty gritty on this one? Let Henrik walk you through it: +46 (0) 70 755 47 82 or henrik@animal.cc

 

More work