During the International Women’s Day and the following weeks, the Swedish bank SEB wanted to address the question about Financial Equality and show what they are doing to change the situation. The campaign started off with a film, telling the story of why women don’t own.
The individual portraits from the full film were adapted for social media and digital screens, encouraging people to learn more and watch the entire story.
On the landing page for the campaign, we educated our customers about financial equality on a personal level and gave them tools and inspiration to increase female ownership.
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